How we helped OTTplay grow through reels that spoke cinephile's language

OTTplay is a film and OTT discovery platform helping users find what to watch across streaming apps. We stepped in to build a reels-first IP around film recommendations, trending cinema moments, and pop culture hooks; giving them a distinct, scroll-worthy voice in the film space.

Objective

To build a Instagram IP that positions OTTplay as the go-to destination for film recommendations and OTT trends, to drive organic top of the funnel discovery, build a community of movie enthusiasts, and strengthen brand recall.

Strategy

• High-value formats "Top 5 recommendations in XYZ niche" that sparks saves specifically.
• Tapping into ongoing film conversations and release cycles, used trendjacking smartly, aligned film recos with ongoing buzz (e.g., Oscar nominations, OTT drops, viral scenes).
• Leveraging high retention post-production.

Results