How we grew Odd Marketing from 52k to 300k in 3 months

Trifid Media is a Dubai-based company, positioning itself as a full-service media house. When we connected, their Instagram IP, Odd Marketing, had already hit 52K followers but was struggling with inconsistency, shadow bans, and a lack of clear direction. They had leaned into mainstream viral trends, which brought short bursts of reach but no long-term traction.

Objective

To drive rapid, targeted growth by leveraging niche trends alongside original marketing content, ensuring consistent output through Al avatars, and overcoming algorithmic limitations with strategic high-frequency posting

Pain Points

• Lacking post-production (overedited with stiff animations).
• Scripts were very monotonous, lacked humanly touch.
• Algorithmic limitations / Shadow banned account.
• Not doubling down on niche fads, resulting, zero discoverabilty.

Our Playbook

• High-Freq Posting to break the shadow ban and reset reach.
• Leveraged Al Avatars for consistent output without the latency of client-side shoots.
• Fad-Hacking to tap into niche trends and drive discovery while maintaining balance to attract new users without losing the core audience.
• Fast Iteration using feedbacks to steer content direction.

Top Performers

Results